|
Keeping customers coming back for more isn't always easy. Here are ten top tips on how to retain a loyal consumer base.
1. Go the extra mile
Offering something extra is often a good alternative to cutting prices, and it can generate more goodwill, even if it costs you very little. London-based marketing agency Exposure has offices just off Oxford Circus, close to the capital’s main shopping district. It has made use of its own window space to create temporary ‘pop-up shops’ for brands such as Vitamin Water and Kingsmill bread. ‘For us, this was a fairly unique offer that we could tag on to our core marketing programme,’ says CEO Tim Bourne. ‘It was a complete differentiator from other agencies simply because other agencies couldn’t do it.’
|
|
read more
|
|
|
A key aspect of search engine optimisation (SEO) is link building; establishing links to your site on other websites or directories so that search engines pick them up. While it can be a laborious process, the potential impact on your search engine rankings if you do it effectively is second to none.
Internet directories are a good starting point for small businesses to promote their websites online. Getting your website listed on quality directories can improve your natural search rankings and also drive relevant visitors to your website.
This tutorial from SmallBusiness.co.uk and Seamus Ryan, technical director at Optimease, gives you an idea of how to locate the most relevant category when submitting to a directory. |
|
read more
|
|
|
|
|
|
